One of the big questions at the moment is ‘When will things get back to normal?’. But I’m not sure if that’s the right question. I feel that life will never return to how it was in 2019 and, in some ways, I’m quite happy about that.

During this quarantine, lockdown, social distancing (however you want to refer to it) I’ve been reflecting on the things that I’ve lost but more importantly the things I have gained. It's quiet, the pressure of appearance has disappeared, and we’ve all learned there is more to life than busy-ness.

I feel that my attitudes and beliefs have been forever changed. I think we’re all a bit more concerned about the people around us – taking steps to protect strangers and loved ones alike. This feeling of community, of coming together with a common cause, is heart-warming. Others I speak to are feeling it too.

If I put my solutions explorer hat on and consider what impact this pandemic is having on the business environment, it’s all a bit scary. But that’s ok. It feels like a reset button has been pushed and we’re waiting for everything to reboot. How will it all look when we ‘get back to normal’? I’m not entirely sure, but I hope some of this community space will remain.

The new environment I hope to see will change the way we do business. Consumers will purchase closer to home, tried and tested marketing messages will not be as effective, producers of ‘stuff’ will look for more sustainable methods and materials, the list goes on …

Steve Jobs once said “The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

My challenge to you is to look at everything with child-like curiosity. Consider if the 2019 way of doing things can resume or if there might be a better way ahead.

Stay safe, stay at home – until we can get back to a new normal.

Sarah Mitchell

Sarah Mitchell

Founder, Exploring Solutions