We’re all looking at how we can make changes in our business during this COVID Virus ‘Lockdown’. It is more important than ever to keep in touch with your customer – in a way that suits them!

I’ve pulled together my top 5 Connecting with Customers Channels. How many are you using at the moment? Are there any you could improve upon?

Tip #1 : Live chat on your website

The Live Chat software has evolved over the last few years and it is so simple to get up and running. Most of the low-end services offer the ability to set times when you’re available to chat – the higher-end enable the system to nearly run itself.

Tip #2 : Email (Personal or Newsletter)

Email is still one of the best ways to connect with a large customer base. You can craft your message using Gmail, Outlook or even a Newsletter provider and reach your Customers cheaply and simply.

Tip #3 : Phone

For a more personal interaction, Customers still value a phone call. Consider picking up the phone, especially at this time, instead of replying to the long email chain.

Tip #4 : Social Media

Most of our Customers will use Social media in some shape or form – I’ve found that more of my Customers are active on the main platforms than they were at the start of the year. Posting to your feed or stories is great, but you (and your Customers) will get the most value from engaging directly through DM’s and commenting on posts. Remember – Social Media is all about being social.

Tip #5 : Video Conferencing

Everyone is concerned about social distancing at the moment, and has taken to video conferencing for business meetings (and social gatherings). Most people have gotten over the fear of this type of communication and I expect it will remain with us as part of your toolkit long after the Lockdown is over.

Stay in contact with your Customers in a way that they want to receive the information – this is the trick.

Would you add anything else to this list, drop me an email to let me know.

Happy Connecting!

Sarah Mitchell

Sarah Mitchell

Founder, Exploring Solutions